Here at On Fire Agency, we’re very proud of the work we’ve created for esteemed homebuilders, Lovell Homes. Our latest collaboration is no exception. It sees us producing the branding and full marketing assets for Bryn Castell, which is a distinctive new development of 2, 3 and 4 bedroom homes set on the outskirts of Mold in the heart of beautiful North Wales.
Marking another milestone in our long-lasting creative partnership, this project reinforces our reputation for crafting identities that resonate with homebuyers. Bryn Castell’s name, identity and tone of voice have all been carefully crafted to celebrate both the development’s proud Welsh heritage and Lovell’s forward-thinking approach to homebuilding.
This commitment to innovative thinking continues into the marketing with the creation of a stunning VR tour of the development. This allows prospective homebuyers to travel around Bryn Castell, discovering more information about each home type as they reach it.
Karl Lakin, Creative Director at On Fire Agency, commented, "Bryn Castell is a brilliant example of how location and lifestyle can come together to form a compelling brand story. Working closely with the marketing team at Lovell has allowed us to delve into the regional character of the area and bring it to life visually and narratively. The VR walkthrough is a great example of this."
Our creative input covers every touchpoint — from the development’s striking visual identity and all-important brochure to onsite signage and digital marketing. Each element has been designed to reflect the aspirational yet down-to-earth character of Bryn Castell, positioning it as a place where tradition meets modern comfort and convenience.
The Regional Sales Director at Lovell, echoed Karl’s thoughts, "Our partnership with On Fire Agency continues to deliver outstanding results. Their ability to turn our vision into a meaningful, buyer-focused brand is second to none."
As Bryn Castell opens its doors to prospective buyers both in person and through VR, the development stands as a testament to what’s possible when bold design meets strategic thinking. We now look forward to ensuring it continues on its course as the premier new place to live in North Wales.
