Our long standing partnership with Lovell Homes takes us to the Wirral, with the brand and marketing campaign for Hamilton Wharf: a boutique collection of 115 homes on the edge of historic Port Sunlight.

Client

Lovell Homes

Project

Hamilton Wharf

Services

Brand Development
Marketing Campaign
Interactive site plan
Street VR
Digital Advertising
HTML5 Display Ads
Social Media
Email Marketing
Property Portal Advertising
Print Collateral
Site Signage and Hoardings
Video

Our long standing partnership with Lovell Homes takes us to the Wirral, with the brand and marketing campaign for Hamilton Wharf: a boutique collection of 115 homes on the edge of historic Port Sunlight.

STREET VR / INTERACTIVE SITE PLAN

Few developments can claim a setting quite like this. Hamilton Wharf sits beside one of the finest surviving industrial worker villages in the world, a place of tree lined streets, striking architecture and a genuine sense of community. Add Port Sunlight River Park on the doorstep, panoramic views across the Mersey and an easy commute into Liverpool, Chester and the rest of the Wirral, and you have a location with a story already written. Our job was to tell it well, for first time buyers, growing families and right sizers alike.

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With such a rich backdrop, the brand needed to feel rooted in Port Sunlight’s heritage while speaking clearly to modern buyers. We created an identity and campaign that pairs the elegance of the village with the open skies and river views that make Hamilton Wharf so special. From launch through to sales, the campaign has worked hard across every channel: HTML5 display ads, social carousels, emailers, portal banners, hoardings and onsite signage, all inviting buyers to discover stunning homes in one of the most distinctive locations on Merseyside.

We’ve worked with Karl and the team at On Fire for over ten years, and Hamilton Wharf shows exactly why. They took a development with a remarkable setting and turned it into a campaign that truly does it justice. The interactive site plan was a real standout, letting buyers explore every plot and walk the streets in virtual reality before a single home was finished. Creative, strategic and genuinely collaborative, they work seamlessly alongside our teams and consistently deliver campaigns that get results.
Laura Taylor
Marketing Manager - Lovell Homes
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